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Twitter will finally unveil a native video feature

Twitter has been working on its built-in video feature for months, which would finally give users a way to shoot and share footage within the app. The new feature will support footage of up to 20 seconds in length to offer users more flexibility, according to Re/code.

Video is an increasingly important part of social sharing, and one that all the major tech companies—Yahoo, Google, Facebook, Snapchat and Pinterest—stressed at this year’s Consumer Electronics Show in Las Vegas last week. This week, Facebook shared stats that show video uploads tripled on its network in the past year. Sources said video views have reached 3 billion a day.

Twitter has always had its hand in video, and of course owns Vine, which helped spark a social video moment with its six-second clip format. Now, in the coming weeks Twitter will finally unveil a native video feature, as Re/code first reported.